How to Set Up Rich Pins on Pinterest
When you set up a Pinterest business account, you’ll get access to many cool features like Pinterest Analytics, Ads, and Rich Pins. Today we’re focusing only on Rich Pins and how to set them up properly but you can also swing by our articles at the end covering other important Pinterest topics.
What are Rich Pins you ask?
Rich Pins are simply Pinterest pins that have your website name and icon displayed underneath the pin image, which easily tells users who the pin’s source is (YOU!).
Confused still? Check out recent pins from Ask Nick Foy (ANF) and you’ll see the profile image as well as the words “Article from Ask Nick Foy”
Setting up rich pins isn’t difficult at all. This tutorial should only take you 5 minutes max if you follow the simple steps.
Once you’ve set up rich pins, you’ll begin to notice your pins getting more likes and re-pins. You’ll also see an increase in profile views which is important as a blogger and business owner! You want people to know who you are and to stand out from the crowd.
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Step One: Install the Yoast SEO Plugin
Download Link: Yoast SEO (free)
In order to set up rich pins, Pinterest requires you to add certain meta tags to your website.
Luckily, the Yoast plugin adds these for you! Don’t have Yoast SEO already installed on your site? No worries, here is the quick rundown. Yoast is a search engine optimization (SEO) plugin that helps you optimize each of your blog posts for search engines and boost rankings. They give you a checklist of things to check before hitting publishing and alert you of what’s missing by using red, yellow, and green colors next to each task.
Whether you set up rich pins or not, I highly recommend installing and using Yoast. It’s a great tool! You can see more of my thoughts about it here in this video of must have plugins for a WordPress website.
After Yoast is installed and activated, go to the Yoast’s “Features” tab. Make sure the “Advanced settings pages” is “Enabled” and that will enable the metadata. Then we’re on to the next step!
Step Two: Visit Pinterest’s ‘Rich Pin Validator’ Page
Go to Pinterest’s Rich Pin Validator page here, and plug in a link to any blog post on your website except for the home page. I repeat NO HOME PAGE LINK PLEASE (:
It doesn’t matter which blog post and you only need to do one. Then click “validate.”
Here is what the page looks like:
Step Three: Apply
After validating, you should see a message that says “your pin’s been validated!” Then, click “apply now.” A pop up will come up with your website’s domain and “HTML tags” selected. Click “apply now” once again. Congrats, you’re done! Pretty easy, yea?
Now, you’ll just need to wait for a few days while Pinterest approves your application. Once it’s approved, your pins will all display your website name and icon. Hint: the icon displayed is your “favicon,” or the little icon that shows up next to your site name in your browser bar.
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By the way, are you following Ask Nick Foy on Pinterest? I share tons of tips for bloggers and marketers. You can follow me here!