How to Set Up Rich Pins – Pinterest 101

How to Set Up Rich Pins on Pinterest

When you set up a Pinterest business account, you’ll get access to many cool features like Pinterest Analytics, Ads, and Rich Pins. Today we’re focusing only on Rich Pins and how to set them up properly but you can also swing by our articles at the end covering other important Pinterest topics.

What are Rich Pins you ask?

Rich Pins are simply Pinterest pins that have your website name and icon displayed underneath the pin image, which easily tells users who the pin’s source is (YOU!).

Confused still? Check out recent pins from Ask Nick Foy (ANF) and you’ll see the profile image as well as the words “Article from Ask Nick Foy”

rich pins

Setting up rich pins isn’t difficult at all. This tutorial should only take you 5 minutes max if you follow the simple steps.

Once you’ve set up rich pins, you’ll begin to notice your pins getting more likes and re-pins. You’ll also see an increase in profile views which is important as a blogger and business owner! You want people to know who you are and to stand out from the crowd.

Want to rapidly grow your Pinterest following and send more traffic to your blog or business? Scroll down to learn about Pinfinite Growth. You need this!

Step One: Install the Yoast SEO Plugin

Download Link: Yoast SEO (free)

In order to set up rich pins, Pinterest requires you to add certain meta tags to your website.

Luckily, the Yoast plugin adds these for you! Don’t have Yoast SEO already installed on your site? No worries, here is the quick rundown. Yoast is a search engine optimization (SEO) plugin that helps you optimize each of your blog posts for search engines and boost rankings. They give you a checklist of things to check before hitting publishing and alert you of what’s missing by using red, yellow, and green colors next to each task.

Whether you set up rich pins or not, I highly recommend installing and using Yoast. It’s a great tool! You can see more of my thoughts about it here in this video of must have plugins for a WordPress website.

After Yoast is installed and activated, go to the Yoast’s “Features” tab. Make sure the “Advanced settings pages” is “Enabled” and that will enable the metadata. Then we’re on to the next step!


Step Two: Visit Pinterest’s ‘Rich Pin Validator’ Page

Go to Pinterest’s Rich Pin Validator page here, and plug in a link to any blog post on your website except for the home page. I repeat NO HOME PAGE LINK PLEASE (:

It doesn’t matter which blog post and you only need to do one. Then click “validate.”

Here is what the page looks like:

rich pins validator

Step Three: Apply

After validating, you should see a message that says “your pin’s been validated!” Then, click “apply now.” A pop up will come up with your website’s domain and “HTML tags” selected. Click “apply now” once again. Congrats, you’re done! Pretty easy, yea?

Now, you’ll just need to wait for a few days while Pinterest approves your application. Once it’s approved, your pins will all display your website name and icon. Hint: the icon displayed is your “favicon,” or the little icon that shows up next to your site name in your browser bar.

Grow Your Traffic, Leads, Income with Pinterest

Want to grow your Pinterest account, like today? This amazing & professional eCourse, Pinfinite Growth, shares a step-by-step system for getting the most out of the Pinterest platform. It will cover strategies to grow your traffic, increase your followers, and turn Pinterest into a money-making machine. My blog traffic has more than DOUBLED (as outlined in April 2017 Income Report) since I started implementing these strategies. You won’t regret joining >> Pinfinite Growth.

By the way, are you following Ask Nick Foy on Pinterest? I share tons of tips for bloggers and marketers. You can follow me here!

Pinterest Traffic Growth Cheatsheet


About the Author:

Nick Foy created as the go to resource for entrepreneurs to learn how to start an online business or take an existing business online. Nick teaches online courses and workshops for bloggers and entrepreneurs showing them how to build a successful website, grow an audience, and monetize it, bringing in monthly passive income. Subscribe to our newsletter to stay up to date with the latest buzz and check out our Facebook Group to join the fun and network with other bloggers. It's good to have you here (:
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