Step 14: Build an Opt-in Form
Now that you have a list set up within ConvertKit for new subscribers to be added to and you have a free giveaway created, next you need to create opt-in forms that appear in different places on your website. You also want an opt-in form that pops up when someone first enters your website as well as one that pops up when someone goes to exit your website.
These opt-in forms will be the forms your readers fill out with their name and email in exchange for your free gift/incentive you’re offering if they subscribe. Once they’ve put in their information, you’ll want the button that they click to have a strong call to action like “Get my Free Book Now,” for example. Customize your button so it doesn’t just say “submit.”
To build opt-in forms, I recommend using OptinMonster. It allows you to easily create and customize beautiful opt-in forms that attract readers to join your email list. OptinMonster will increase your subscriber conversion rates so that you grow your email list faster.
Get started using OptinMonster today