What is a Good Open Rate for Email Marketers
Click here to subscribe to my YouTube channel Nick Foy TV
On average, what percentage of your email subscribers open your emails currently? Do you know the answer off the top of your head? Does your email service provider share this data easily with you?
In the video above, I share results from a recent research survey done in 2018 by a professional company that shows the average email open rate across all industries combined. But they also break it down by niche or industry if you want to compare to other businesses within the same niche.
If you are brand new to email marketing and don’t understand what an email open rate even means, look at it this way..
It’s the percentage of subscribers who open emails from your email list. So if you have 100 subscribers you send out an email to and only 20 of them open it, that would be a 20% open rate.
After sending many emails to your list, you’ll start to get an average for how often your list is opening your emails.
In another video, we cover tips to help you increase your email open rates. Click that link to check it out.
Email Marketing Resources:
- The Beginner’s Guide to Email Marketing from A to Z
- The Email Subscriber Growth Checklist
- ConvertKit – the email company I use to manage my subscribers / newsletters
Have You Seen My Courses Students Love?
Check out some of these blogging courses and resources that students send me thankful emails for on a weekly basis. These will help you build your blog, social media, and email marketing the smart way so you see success faster and learn from the failures of others to save you time:
- Profitable Blogger – How to start a money making blog in 30 days
- Profitable Pinterest Traffic – How to grow a large following and send loads of traffic to your website using Pinterest
- Profitable Email – How to set up email marketing to connect with your audience, sell products, and grow your online business income
- The Ultimate Resource List for Bloggers – Tools and Softwares Nick Recommends
P.S. If you’re not on my email list and part of my email community, sign up below! I’ll send you weekly tips and lessons to help you build your blog and online business!
Free 7 Day Course - Launch Your Blog
Start and launch your blog in just 7 days following the videos and steps in my FREE email course. Plus get access to bonus resources. Get started today!