Email Marketing Resource Hub
Latest Articles on Email Marketing
Frequently Asked Questions
Here are email marketing tips and education content for small business owners looking to start an email list, generate email leads, and use email marketing to convert sales.
What is an Email Open Rate?
It’s the percentage of subscribers who open emails from your email list. So if you have 100 subscribers you send out an email to and only 20 of them open it, that would be a 20% open rate.
After sending many emails to your list, you’ll start to get an average for how often your list is opening your emails.
How to Improve Your Email Open Rate?
Email marketing is one of the best ways to connect with your audience, followers, and potential customers because it’s more one to one communication.
But in order for email marketing to be effective, your subscribers have to actually open and read your emails to successfully receive the message you’re communicating to them.
What is a Good Email Open Rate?
On average, what percentage of your email subscribers open your emails currently? Do you know the answer off the top of your head? Does your email service provider share this data easily with you?
Most marketers see a 20-30% open rate for their email list. Larger email lists may see smaller open rates of 5-15% on average. A more engaged email list can be more valuable than list size so take care of your leads by following up and sending them helpful content monthly!
Long vs Short Emails: Which Length Is Best to Send?
One question we get often is how long should your emails be that you are sending to your subscriber list? And do shorter emails work better than longer emails or vice versa? Here is my take..
If you’re trying to improve your email success rate, the biggest thing you can do is make sure your emails are being sent to the RIGHT people on your list.
ConvertKit has a cool feature called tagging which allows you to group subscribers into different buckets.
You can serve them with content that makes sense to them based on what their interests are and this should increase the open rates and click through rates in your emails.
To use tagging effectively, you should set up your email forms and autoresponder series based on topics on your blog.
For example, if someone reads a post on AskNickFoy.com about Pinterest then I want to have an opt-in form on that page that gives away a freebie resource related to Pinterest. The form should also then subscribe them to an autoresponder series that sends emails related to Pinterest.
This is an advanced strategy to help you get more intentional with what emails you’re sending to your subscribers rather than sending general emails to everyone.
Email length shouldn’t matter.
But in times that people send shorter emails to their subscribers, it usually is because they have a direct to the point message they want to relay and a specific call to action they want the subscriber to see.
If they send longer copy, they risk the subscriber skimming or skipping over this important part of the email.
For example, if I’m announcing a product sale, I would send a shorter email to ensure my subscriber takes action and clicks the link to check out my sale.
Longer form emails can help you build more authority and trust.
You get more space to share a lesson or tips with your subscriber.
You can add in more links.
The downside to longer emails is that you don’t create that curiosity that causes someone to click the link in the email.
With a short email, you can say a few sentences and then tell them to click the link if they want to learn more or see what you’re offering. This sparks that curiosity inside someone’s brain enticing them to want to click the link.
Email Marketing Test: If you want to test short vs long emails, then divide up your subscribers into two groups. Write a series of longer emails and a series of shorter emails and send them to the two groups and see which performs better for open rates, click rates, and sales.
Email Marketing Success Tips
- Divide up your subscribers into buckets based on their needs and interests
- Your emails should base around your subscribers needs
- Send them relevant content with catchy subject lines and you’ll see an increase in open rates and click through rates on the links you insert inside the emails
How to Create the Perfect Email Opt-in Freebie
In this YouTube training video, I’ll share tips that helped me grow my email list by 500 to 1,000 subscribers per month using free opt-in freebies as an incentive to get subscribers to join my email community.
I’ve been using YouTube a lot lately as well to grow my website traffic (be sure to subscribe here to my channel Nick Foy TV)
Let’s get started with today’s training video on creating the perfect email opt-in freebie!
Create an Opt-In Form that Captures Emails at High Rate
Looking for secrets about how to grow your email list?
Wishing your small list of subscribers could turn into 10k, 25k, or 50k email subscribers?
It starts with your opt-in form.
This is what visitors see on your website pages and blog articles so if you have a poorly designed opt-in form you are hurting your chances of getting conversions.
The solution I found for creating high converting opt-in forms is OptinMonster.
They’ve got lots of templates to choose from and their software integrates with almost any email service provider. Get started with my video tutorial of Optinmonster below.