In this video, I’m going to share how one digital product has made me over $50,000.
For the last ten years, I’ve been selling digital products online. I started as a freshman when I was in college.
I was learning about online income, digital products, passive income from a guy named Pat Flynn. He currently runs a website called Smart Passive Income dot com, and you can check him out today.
He’s still around teaching all kinds of topics on Internet business as well as starting an actual business as well. Podcasting was his big thing.
So credit to his blog, as he got me started in college learning online business topics and selling digital products.
My passion at the time and still to this day is golf. I was really talented at golf in high school, and I wanted to play golf in college, but I ended up going to business school.
However, I decided to still teach golf on the side by starting a golf website. I created this website back in 2014, and at the beginning of the year, I spent the early stages of 2014 just modifying the website, making it look really good. Then I started building a practice plan which was a plan that golfers could follow step by step outlining different drills.
I launched this product at the end of October in 2014.
So in summary, I went the whole year making a website, building a product and by the end of 2014, I launched that digital product.
Here we are ten years later, it’s 2024, and in the last ten years I’ve sold hundreds of thousands of dollars of digital products.
I’ve made thousands of dollars on affiliate marketing as well, and collectively, I’ve been able to live off this passive income, not having to work a normal 9 to 5 job.
Today I’m sharing one of those digital products that’s generated over $50,000 of profit for my business in the last couple of years since launching this newer product.
What is a digital product?
A digital product is one that you can create and sell digitally. It’s a product that people can just download straight to their computer or to their smartphone. They don’t have to be shipped a physical product.
It’s more profitable since you don’t have to pay for shipping, and spend time running products to the post office every time one sells.
A digital product is something you can deliver straight to them through email or through some sort of download link.
Digital product examples could be things like an e-book that they can download to read on their phone. Or it could be worksheets that they download and then they can print them off on their printer at home to use.
A digital product could be templates that you create, like if you’re good at making graphic design templates or website theme templates.
Lastly, don’t forget about online courses as a digital product idea. This is where you can record videos and make access to these videos hide behind a paywall. Someone must first check out and pay money to get access to those videos.
Overall, that’s the basics of what a digital product is. It’s just an easy to create product that you can do on the Internet and then you can put it for sale and it gets automatically delivered to the customer instantly.
How to Sell a Digital Product and Collect Payment
So how do you actually go about selling the product and collecting payment?
This is where a payment processor comes in.
There’s a free software if you have a website called WooCommerce. When you build your website, you would install WooCommerce.
I’m assuming you’re using WordPress, but if you’re using Wix or Squarespace, I’m sure there are plugins you can install to those websites that offer checkout features as well.
But with a WordPress site, you can use WooCommerce, and this allows you to create products where you can give descriptions, you can give the product a name, you can give it a price.
You can also choose other settings to customize, like if it’s a virtual digital product or if it’s inventoried, or if it’s a physical product, and you can track inventory and shipping as well.
WooCommerce allows you to do all types of products. But for our case, we use it for digital products only. Once I build these digital products in WooCommerce and I set a price and I publish them, then they’re now live on my store on my website.
WooCommerce also handles the checkout process, so the customer is going to get to a checkout page where they can fill out their name and billing information. You can set up the checkout page for credit card fields to automatically display on the checkout page by connecting to a payment processing software like Stripe.
You can also integrate WooCommerce with PayPal for payment collection.
For my golf website, I use both payment processors. I collect through PayPal or I collect through credit cards using Stripe on my website.
It gives people flexibility to use the payment method they are most comfortable with.
How Do You Deliver the Digital Product to the Customer?
To deliver a digital product to a customer, you can have a thank you page setup that they get redirected to once they get done processing their payment.
So now they’re redirected to this Thank You page on my website where they can get all the initial information that they need to know about how to get started with their new product they just purchased.
This usually will include having the product link on this page as either a Download Button or Download Link, if it’s a PDF they’re accessing.
For a training course, you can have them redirect to the actual course home page where they can click begin course, and then it starts taking them into the different training modules.
The Digital Product I Created That Has Done Over $50,000 in Profits
Next, let’s talk about my digital product that has done over $50,000 so far in profits since launching it a couple of years ago.
This digital product is an all access pass to my website’s various other digital products.
Over the last ten years, I’ve been designing different digital products for my golf audience and I’ve created pretty low price points for them.
I started off selling my first digital products back in 2014 at like $37.
Then eventually I got a little more aggressive. I raised the price to $49 and I was still selling this product with no problem.
Then after a while, at $49, I increased the price to $65 and the product was still making sales and I was still earning a decent amount of money each month.
What I noticed was that as I was increasing the price, I was actually starting to make more and more money each month. I realized I had been underselling my product in the past at too low of a price for what value my clients are getting from that product.
Then, a few years later, I increased the price to $75 and now this year in 2024, I’ve recently upped it $4 more to $79.
So the progression has come from a $37 product up to $79 for these products.
Now, again, these are entry level products that I’ve created that just give people kind of a basic PDF course that they can download and they can learn from and go through self paced on their own.
However, in the last few years, I’ve gotten into creating video courses to sell on my golf website as well.
This progressed into my most recent product where I went ahead and created the All Access Pass.
This gives customers an all access membership to all of my digital products. They’re not just getting access to one digital product, they’re actually getting access to the entire library of digital products and they get access to my new video training courses too.
Overall, this product gives lots of value, since they get access to all of these different digital products in one membership.
As a result, I was able to charge a higher membership price of $299.
Over time, I’ve tested different prices by dropping it to $199, $225, and currently testing $179 during the winter off-season months for golf when sales slow down.
I like to run sales on my prices in the winter to try and still drive income through the winter months.
Golf is a seasonal business. It’s one where you have to plan for slowdowns, where some months in the winter I won’t make as much, but I know in the spring and in the summer months I’m going to have really good months where I make a lot of money.
Overall, that’s a little explanation of creating this new digital product that I launched a couple of years ago and how it’s actually become one of my top selling products.
Pricing Strategy Tips
You can sell your product at whatever price you feel is fair for the value. It doesn’t need to be a cheaper product that sells for $35 or $50.
People sell digital products for $999, $1,499 or $2,999. Some also sell high level coaching programs for $10,000 and even $25,000 per client.
The sky is the limit on pricing. Just make sure the price matches the value level you are offering and really sell the value on your sales page so it’s clear to the customer what benefits they are getting and what problems you are solving.
How to Find Customers and Reach a Large Audience
So let’s head into the next phase selling a digital product and that’s the important question of “how do you actually generate these sales and find customers?”
So the key here is traffic.
You can create the best product ever, you can set a fair price, you can publish it live to your website, but you’re not going to make any sales if you don’t have traffic.
So this is where it becomes super important to start marketing your product effectively before you go live with it.
We’re going to talk more in other videos on different specific marketing strategies, but here’s currently how my $179 product gets marketed.
1. Blog Articles
First, it gets shown on my blog articles. I have a golf blog that is separate from my store. My blog shares all kinds of free golf advice, free golf tips, free golf lessons.
People find me through Google searches. So if they have an idea like, “how do I fix this in my golf swing,” then they type it into Google.
Google spits back a bunch of websites, a bunch of YouTube videos in the search results. They scroll through the search results and they land on my website when they click on my article.
Then they start reading my golf article, and throughout my article I pitch my product multiple times.
Eventually, they end up clicking on one of those links and it brings them to my sales page. Now they’re on my sales page where they read about the product and they may end up checking out to become a customer.
So again, traffic comes from my blog primarily. I also benefit from email marketing.
2. Email Marketing
Over the last ten years I’ve been setting up email lists, collecting email subscribers, and marketing to these subscribers using my email newsletters and autoresponder series.
To get these email subscribers, I create and offer different freebies.
For example, I offer a 15 drills PDF where they get the best 15 golf drills that will help them with their golf game.
When a customer lands on my website, they see this pop up that comes up on the screen saying, “Hey, would you like the 15 best golf drills that will help your golf game immediately?”
A light bulb pops on in their head upon reading this offer and they’re like “yes, I would love those drills.” I would love to learn what they are.”
This email freebie is effective because it does two things:
- It sparks curiosity
- It provides value because it offers them results (improved golf score)
After they submit their email address into the email collection field on the pop up form, then I auto redirect them to my thank you page where they can get access to that free 15 drill pdf.
Now they are also added to my email list.
Then I have an automated email sequence that starts. So on Monday they get their first email from my newsletter series.
I do three emails a week; Monday, Wednesday, and Friday. I don’t want to overwhelm them by doing daily emails, so I start with Monday, Wednesday, Friday and they’re going to get these emails sent to them for like a year.
If they stick around over a year reading my emails in this automated series, then at some point I expect them to convert into a customer and buy one of my products.
So again, email marketing is working on the back end passively for me on autopilot.
If somebody finds my website, they opt in for the freebie, then they get put on the email list, then it generates them to my email sequence where they can automatically start getting emails every single week on autopilot.
So with email marketing working passively for me, I generate additional revenue.
Adding email marketing to my blog posts, in addition to the product links, gives me two chances at creating a sale from a customer.
Maybe they don’t click a link right off my blog post to go to my digital product sales page, but they might still get captured on to my email list and then they get followed up with through email marketing.
Now I have a second opportunity to reach out to them about my products and try to get them from just being a casual viewer of golf content on a blog to now becoming a paid customer and getting access to my premium golf lessons.
3. Social Media Marketing
You can also quickly scale traffic to your digital products by using social media.
Create content for Instagram, Tik Tok, Facebook, and YouTube.
Pinterest, is another huge driver of traffic to my product sales pages and to my blog articles.
At one time, I was getting multiple millions of impression on Pinterest, and my account was driving 50,000 people a month back to my blog articles. I was getting tons of traffic from Pinterest.
However, in the last few years, some of their algorithm changes have caused a decrease in traffic to my blog, but it’s still a very high delivering traffic source for my business.
Overall, take advantage of these social media platforms (TikTok, Instagram, Facebook), and these search engines like YouTube, Pinterest, and Google where people search things that they’re interested in.
They search videos on YouTube, they search for pins on Pinterest, and they search for articles to read on Google.
Once you begin generating substantial traffic to your digital product sales page, then you want to monitor and track conversion rates to see how well you’re selling your audience.
When I first launched my first iteration of the sales page for my $50,000 profit generating digital product, it wasn’t a very good sales page.
How I found that out was by monitoring conversion rates over time.
For example, today my page currently converts between 2 to 3% of visitors. So if I have 1,000 people come to the page in a single month, I’m going to make 2 to 3% of those people turn into customers. So that’s 20 to 30 sales out of a thousand people.
To calculate conversion rates, you divide the number of sales by the number of people who visited the sales page.
If you divide 20 sales this month by 1,000 visitors, then that’s 2% for conversion rate.
A 2 to 3% conversion rate is pretty good for a sales page.
But it could be better. You could achieve a 5% or even 10% conversion rate on your sales page too. Think about it in the reverse that only 3% of people are converting. That means 97% of people visiting your sales page are leaving without becoming a customer. That’s a lot of people!
Ways to Increase Conversion Rates
1. Split Tests (A/B Testing)
Running split tests (A/B Testing) is a great starting point for optimizing your conversion rate.
A split test involves making tweaks to the sales page to try to get that 3% conversion rate even higher because 97% of my visitors are hopping off without becoming a customer. I’m losing a lot of income by not getting those people to buy my product.
2. Offer a Higher Quality Product
Maybe your product just isn’t very appealing or is lacking some value and customers are convinced it’s worth buying.
To fix this, give it away for free to a test group of people if you have to and let them tell you feedback on what to improve to make it better.
Research your audience and get a clear understanding of what problems they have and ask yourself, “does my product solve these problems?”
Pre-Selling a Digital Product to Validate the Idea
Another strategy for selling digital products I want to include in today’s lesson is Pre-Selling.
Pre-selling is when you offer a product for sale however it’s not going to be delivered to the customer yet because it’s not complete.
This happens with book launches where customers can pre-order a new book before the official launch date.
In the digital product space, you can pre-sell your product before you even start working to build and create it. This gives you an initial response from an audience of whether or not there is any demand (interest) in your digital product idea.
If the pre-sell falls flat and makes no sales, then this could be a red flag that your product idea needs refined.
Pre-selling also gives you access to initial income that you can then use to help fund the creation of your digital product.
For example, you can use the revenue collected during pre-sell to hire editors, designers, writers, etc. to help you create a higher quality product and not feel alone trying to build an awesome product.
Gather Reviews and Testimonials
Lastly, make sure you’re asking for reviews and collecting testimonials from customers so you can use social proof as part of your selling strategy to convert more sales.
Once a customer goes through the checkout process, they become customers and then you can have an automated follow up system through email marketing with them to make sure you’re collecting testimonials.
Have an email trigger setup to send out a testimonial request to the new customer maybe 1 month after they purchase the product.
Additional ways to use an automated email follow up system can be for things like getting five star reviews, asking for feedback on how you can improve the product for in the future, and coming up with new product ideas by giving quizzes to your existing customers.
Overall, it’s super simple to get started selling digital product online. If you want to learn more about selling digital products, make sure you subscribe to my YouTube channel.
Thanks for being here today reading my article on how I created a digital product that has done over $50,000 of profits in the past few years since launching it.
Stay tuned for more video uploads to my YouTube channel and more articles here on this blog.