How to Create Content If You’re Not A Writer
It’s a popular saying that “Content is King”.
But what if you’re not sure of your writing abilities?
You might think writing is grueling work, especially when you aren’t a honed writer with years of experience in crafting beautiful and creative pieces.
You may also have the notion that getting started with content marketing requires a large sum of money.
However, none of these factors should deter you from learning how to create amazing content that your audience loves.
You may quickly improve your writing talents and start a content marketing campaign on a shoestring budget.
You don’t even need to be a brilliant writer; all you need to do is find a method to add value and create ways to share that value.
This article delves into methods you can use to create meaty content for your audience even if you’re not good at writing.
Let’s dive in!
If writing isn’t your strongest suit, you can use other people’s ideas as a springboard by curating content that aligns with the subject you’re discussing. If you aren’t familiar with the term, content curation is selecting blog posts, thought pieces, videos, pictures, or other types of content created by others to showcase on your website. The goal here is to provide value to your readers with little writing on your part.
Content Curation isn’t plagiarism though. You do have to refer back to the source and you should aim to provide only a short preview.
You might be wondering how effective curating other people’s content might be. 85% of B2B marketers in a survey promoted content curation as the major driver behind their business’ success.
Not to mention, that content curation also helps you forge relationships with others in the niche and establish yourself as an authority figure.
Interviews can be an excellent way to provide valuable content to your audience. By asking questions and engaging thought leaders in your niche, you can source indispensable expert advice to share with your readers. You can highlight the main takeaways from the interview and speak briefly on them. You can record the interview and post the video on YouTube or make it available as a podcast. This collaboration also helps boost your standing as it helps promote you as a key person in your niche. And if the collaboration is both ways, you may even see an increase in traffic and visitor count.
A list article, also called a listicle, is a great way to get people to read your blog without doing much writing yourself.
A listicle is a short form of writing that is fleshed out with sufficient facts to be published as an article.
Today, long-form content is slowly being overtaken by short-form content like listicles, and with good reason. Because of the optimized structure and ordered nature, listicles are much easier to read and write.
ResponsiveInboundMarketing says that “listicles are the most popular blog post format among business blogs today”. In this fast-paced world, listicles work so well because they promise to be condensed and then deliver on that promise.
You can make a list of valuable tips in your business niche or tools that have helped you and explain a bit on why they’re important. Creating content through lists is an excellent marketing strategy
Pictures speak louder than words. If they don’t, they certainly do come close. 70% of marketers agree that content that is graced with images will perform better overall in terms of market results. You don’t need a 750-words script to tell a story or promote your business. Sometimes, all you need is expertly rendered visual content.
Articles containing photos generate 94 percent higher overall views, according to Jeff Bullas, a major content marketing influencer.
Images are also an excellent method to break up a wall of text and save you from having to write more.
Visuals are processed faster than text by the human brain, which prefers shortcuts. That is why we enjoy infographics so much.
Instead of mere words, you can use infographics depending on your subject.
Compelling visuals are a vital part of every content creator’s toolkit. It also improves the usability of your website.
Images are easier for readers to process and improve their search visibility. A common practice is to include image inserts to break up long streams of data. Images make it easier to communicate without writing. Regardless of your niche, images should play an important role in your content strategy.
The podcast industry has grown tremendously in recent years. It’s all the rage these days. Much of the merit of podcasts lies in their growing pervasiveness. Everyone seems to be making or listening to one.
A podcast is one of the easiest ways to grow and market your business. They provide the potential for personal, closely-knit communication that provides value for you and your audience. Your podcast should be short, informative, and topic-centered.
A regular podcast can help you develop a faithful following, without stressing over proper spelling or written punctuations and they are easy to develop. All you need is a voice, a recording device, and editing software. Then, you need to make it available to your audience by uploading it to your podcast hosting platform of choice and sharing the link on your website and social media accounts. You can also extend reach by distributing via email and RSS feeds.
A minute of video is worth as much as 1.8 million words, according to Dr. McQuivey of Forrester Research.
Biteable reported that 60% of businesses use video as a marketing tool. Video content is a time-tested way to improve brand visibility and develop a working consumer-brand relationship. It provides the same benefits as podcasts in that it is a personal medium. Your audience can see what you have to offer and decide if they buy into it. Needless to say, you need good presentation skills to get the best of video marketing. Video content can take several forms but it has to be engaging and informative enough for the viewer.
Reaching out to Guest Bloggers
Guest bloggers write content for you to attract traffic back to their website. Guest blogging provides you with quality content at no expense. Guest blogging not only provides content for your website but also helps promote your site and improve your brand authority.
You might have to reach out to bloggers in the same niche or if you’re popular enough, you might already be getting requests from guest bloggers. Familiarize your guests with your audience and your blog’s topical focus. You can suggest articles they can write or work together to come up with ideas. When the final piece is ready, you can lay down plans for promotion on your respective channels.
Outsourcing your articles can allow you to focus on your area of expertise, saving you time, effort, and money in the long run. Depending on how your business operates, you can decide to hire internally or recruit a freelance writer. Your goal when hiring a freelance writer should be to find someone capable of producing quality content that fits your business goals. You can often find such a good fit on LinkedIn or freelance websites like Upwork, Fiverr, and Problogger.
When outsourcing, you have to be clear enough on what you want, what is allowed, and what is not. This ensures that what you get is what you want.
Repurpose Old Content
If you’re short on cash and don’t know how to write, there’s another method to perform content marketing: repurpose what you currently have.
57 percent of marketers are working to improve their ability to repurpose content.
Repurposing content means transforming what you already have into something new.
Of course, this is based on the fact that you created something in the first place.
If you’ve created something that’s a smash, repurposing might be a great method to multiply your efforts.
If you have a podcast, for example, you can have it transcribed for your blog.
Transcribing a podcast can be time-consuming, so if you have the financial resources, you may want to hire someone to do it for you.
Generating Ideas with a Single Word
Generating Ideas about content titles can be very difficult for many non-writers.
When you’re stuck on ideas, an internet idea generator might be a lifesaver. It will choose a title for you based on the term you enter.
It is, without a doubt, a really useful tool for getting your creative juices flowing.
Don’t be scared to seek the view of others about your content.
To make your posts exceptional, ask your audience what they enjoyed most about your content. Inquire about the opinions of other intelligent people as well to know the aspects you’ll need to improve on.
Creating great content is not a day’s job but if you follow the steps I have listed above, you’ll see yourself becoming a Pro in no time.
What methods do you use to create your content, if you’re not good at writing? Drop your comments below.
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