How to Make Money with Pinterest Affiliate Marketing
Since the emergence of Pinterest, many marketers have switched to the platform to expand their audience. A couple of years back, Twitter and Facebook were the social media platforms with all the attentions. However, the story has changed.
Pinterest is a very powerful social network and it has very strong visual appeal. It is also now one of the major sources of traffic to most businesses, brands, websites, and more.
Pinterest is a highly versatile visual search engine that focuses on several things such as design, crafts, arts, recipes, DIYs, and more. Users always come to the platform to look for products, ideas, and inspiration.
As such, millions of users on this platform are open to recommendations, which is why you can recommend products to these uses with affiliate marketing and make money out of it.
If you are already an affiliate marketer but not on Pinterest, you are losing out on potential revenue. With Pinterest affiliate marketing, you can reach more customers and diversify your income.
In this guide, we will throw more light on what Pinterest affiliate marketing is and how you can use it to make money. For those that are new to Pinterest, here is a complete guide on how to use Pinterest.
What Is Pinterest Affiliate Marketing?
If you already know what affiliate marketing is, then the concept is not far from Pinterest affiliate marketing. For those who do not know, affiliate marketing is when you recommend products for other people.
When recommending the product, you will provide them with a unique link to the product, and you will earn a commission for any purchase made with the link. Pinterest affiliate marketing is simply recommending products to your followers on Pinterest.
When your followers purchase the product(s) you recommended through your link, you will earn a commission.
The interesting thing about this is that your readers or followers are not going to pay anything extra. Buying through your link will not increase the price of the goods; they will purchase the product for the exact amount it is being sold.
Pinterest affiliate marketing is more like a win-win situation, as your viewers get well-researched recommendations of the product they are looking for and you get paid also.
People have been making a lot of money from Pinterest affiliate marketing, as millions of users come to this platform every month to streamline their decision-making process when buying an item.
Interestingly, this source of income is not reserved for professionals only; anyone can tag along and diversify their income with Pinterest affiliate marketing. Here is a comprehensive guide on how to use Pinterest for affiliate marketing.
How to Use Pinterest for Affiliate Marketing
Register as an Affiliate for a Program or Product
To use Pinterest for affiliate marketing, the first thing you need to do is to register as an affiliate for a program or product. When it comes to affiliate marketing, there are many products and services you can recommend.
Affiliate marketing goes beyond selling products, you can also recommend courses and other things. You can also recommend digital products such as eBooks, e-courses, printables, and more.
When looking for a line of products to recommend to your target audience, you should consider products that you already use. If you are into B2C, you can promote personal development courses or become an Amazon affiliate.
B2C Affiliate Programs and Products
Here are some B2C affiliate programs and products you can start with if your business serves consumers or if you just want to earn commissions for selling products:
- Amazon Products
- Etsy products
- MasterClass classes
- Sephora products
- Udemy courses for hobbyists
- Nordstrom products
B2B Affiliate Products and Programs
If your target audience is working professionals or business owners, here are some B2B affiliate programs and products that you can sign up with:
- Udemy courses for professionals and business owners.
- SEMrush’s SEO software
- Siteground’s web hosting
- ActiveCampaign’s email marketing software
Create Content for Your Affiliate Products or Program on Your Site
After choosing a niche, a target audience, and signing up for an affiliate product or program, the next thing you need to do is to introduce your Pinterest follower to your affiliate links. The only bridge between your affiliate links and your Pinterest audience is content.
You should create content for the programs, services, or products that you are an affiliate for and publish them on your site. You can create content such as video posts and blog posts.
You can create a guide or in-depth reviews of the products and add your affiliate link to the content.
If it is a video, you can make a video about the product (possibly an in-depth review or a guide on how to use it), and add your affiliate at the bottom of the video. This means you would have to create a blog for your content.
You can also use YouTube if you want to create videos.
Create Pins for Your Content
After creating your content, whether video posts or blog posts, the next thing you have to do is to create several pins for every content.
You have to create multiple pin pictures for each piece of content and post it on Pinterest. With this approach, you will be able to showcase your posts to thousands of people every day on Pinterest.
Many Pinners create 3 to 10 pins for each blog post. Some users go as far as creating up to 15 pins for content. However, irrespective of the number of pins you create, what is more important is that you create multiple pins. The more pins you create, the more traffic you will drive to the content on your blog.
The reason why you need to create more pins to get more views and traffic is that when more people visit your blog, your conversation rate will be high.
If your traffic rate is high, chances are more people will purchase one or more items through your affiliate links, and this will increase your revenue. Hence, you should create as many pins as possible for a single post to attract more viewers and potential buyers.
Having multiple pins with unique designs is a great idea, as what appeals to one user may not appeal to the other, which is why you need different pin designs.
One of the things that will help you make money with Pinterest affiliate marketing is consistency. You need to remain consistent on this platform to rip its benefits.
Passive income approaches are known to be slow-moving and time-consuming. Nevertheless, they snowball with time.
To stay consistent on this platform, you have to be pinning new images for your video or blog posts every day.
Pinning regularly will help to drive more traffic to your profile and website, where users can read and/or watch your posts and then use your affiliate links.
In the previous point, where we said you have to create multiple pins, you do not have to create all the pins in one day. You can start by creating a few and adding more gradually.
If you want to create and post 10 different Pinterest pin images for a particular post, you can do that over one week. You can pin two images per day.
This is one of the best ways to remain consistent on this platform, and it will help to boost your traffic, which would result in an increase in conversion rate. You would also need to use Pinterest SEO to optimize your profile and pins to drive more traffic to your blog.
Analyze Your Results and Assess Your Progress
The only way you can measure your progress is to analyze your results. Fortunately, you can use Pinterest Analytics to analyze your Pinterest affiliate marketing campaign.
For you to use this feature, you need to create a Pinterest for Business account. With this tool, you can see the number of views and clicks each pin has.
This will help you to measure the performance of your pins and know which Pins containing your affiliate links are doing better.
When you know the pins with better performance, you would be able to create more pins like that and probably used the same keywords and similar descriptions.
How to Use Pinterest for Affiliate Marketing Without a Blog
The method above is for those with a blog, as they can direct users to their content on the blog. However, what about those that do not have a blog?
Fortunately, not having a blog will not stop you from using Pinterest for affiliate marketing. You can still make money through affiliate marketing on this platform without having a blog.
Actually, there are several ways you can use Pinterest for affiliate marketing without having a blog. The first option is to create pins that link to your affiliate program, service, or products.
To do this, you have to create a Pinterest account, preferably a Pinterest for Business account. You can create your business account and then create pins that you can add to your affiliate links.
However, for this work effectively, you need to create highly informative, useful, and meaningful pins. Your pins need to add value to the lives of your viewers.
You should not just focus on getting your affiliate link in the pin. It should not just look like spam, as Pinterest updated its system regularly to fight spam.
Another way you can do this without a blog is to create pins for freebies such as eBooks and webinars. With this, you can channel your viewers to your email list and use email marketing to promote your affiliate links. You can create many freebies, and each of them should have many pins.
There are many ways you can make money with Pinterest, and one of the most effective ways is through affiliate marketing.
With Pinterest affiliate marketing, you can earn commissions by recommending products to people on Pinterest. With the information in this guide, we believe you can start your affiliate marketing campaign on Pinterest with or without a blog.