Mailchimp: Is It Worth Using for Email Marketing?
If you are just starting your new business, chances are that you are in search of a marketing tool that can help you reach mass traffic fast, and with as little effort as possible. Now there are a ton of tools available online that claim to be the best. However, we all know that MailChimp is the king of email marketing.
There must be a lot of questions circulating your brain right now especially if you have no idea what MailChimp actually is. This is why I came up with this review of Mailchimp as an email marketing service for bloggers.
I have used their services for years now, and I know a lot about how they work, and what needs to be improved.
Therefore, stay tuned because this article is all about what MailChimp is, what makes it good to use, what are the downsides of their service, and my personal experience using their service.
What is Mailchimp?
For starters, MailChimp is an online email marketing tool that is very beneficial for your brand or business especially if you are a beginner. We’ll talk about their performance in a bit. The first thing you notice when you sign up for their services is that they have an incredible user interface that not only looks appealing but is also easy to operate.
There is nothing complicated in their services. You can use it easily even if you do not have a technical background.
Every feature or option is clearly visible on their main page, and if you still have any problems using their service, you can always check out the FAQs portion.
If that is still not enough, you can always reach out to their customer support team, and discuss your issues with them.
MailChimp allows you to send 10,000 emails to 2000 subscribers free of cost.
Pricing is yet another feature of their service which makes them one of the best marketing tools in the market. You get so many features on MailChimp free of cost for which other companies are going to charge you a lot of money.
Their service works with artificial intelligence which means that it is going to automatically target the right audience, and facilitate them in such a way that they keep returning to your web page.
You can also decide if you want to bring more audience to one specific page to your website, and MailChimp easily handles that for you.
What more can you ask for?
Mailchimp Key Features
MailChimp offers unlimited features to its users. Below are some of the key features that you can expect from their services. These features may vary depending upon your subscribed plans.
AUDIENCE TARGETING/ ANALYTICS TRACKING
MailChimp automatically targets the right audience for your website/ product and sends them links to come to your page. This is probably one of the best features of their service. It makes sure that the audience targeted is relevant to what kind of product or kind of website your blog is.
Furthermore, you also have the option to keep a track of all your statistics. MailChimp easily handles all the tracking for you and it tells you whether your progress is getting better or if it still needs work.
EMAIL MARKETING
By now, we all know how MailChimp works. It sends out emails to a targeted audience that is likely to be interested in the kind of blog your website is. It then sends out emails to them sending offers, or referrals, and links that bring them to your product page.
LIVE CHAT
You can talk to the visitors to your website through the ‘Live Chat’ feature offered by MailChimp. This allows you to make better relations with your audience, and people can also reach out to you to ask for their issues or questions.
Live Chat feature is essential for websites that are either offering services, selling products, or even for blogs that post about tutorials.
MOBILE ACCESS
It is not even necessary that you need to always carry your laptop or have access to your computer system in order to benefit from MailChimp’s services. You can easily keep a track of all your analytics on your phone. This way you can stay updated all the time, and you do not miss a single update about your website.
It also increases response time which is a very crucial aspect especially if you are starting out a new website. There are a bunch of more features other than this that you can get on your phone. These include,
- Accessing Emails directly from the phone
- Surveying your website from your smartphone device
- Mobile retargeting
ALLOWS YOU TO MANAGE MULTIPLE ACCOUNTS
You are wrong if you think that you can only manage one website with one MailChimp subscription. MailChimp is the best email marketing tool in the market right now, and this is due to the right reasons. You can manage multiple accounts with one MailChimp subscription.
Sounds too good to be true? Try it yourself.
Other key features available in the MailChimp service include;
- Lead Generation/ Management
- Content Management
- Feedbacks/ Suggestions/ Recommendations
- Social Media Marketing/ Social Media Traffic Targeting
- Spam Audience Block
PROS/ CONS
Pros:
- Unlimited features of the free plan which other companies charge you for
- Perfect analytical reporting
- Uses AI system to target the audience which is likely to be interested in your website
- Simple, yet stunning User Interface which is not only easy to use but also looks stunning
- Social Media Tracking and Geo Tracking keeps you updated all the time
- Mobile phone access
- MailChimp never settles for one thing, and it keeps introducing new features to make the experience of their users worthwhile
Cons:
- Premium plans may not be affordable for everyone as they are very costly
PRICING
MailChimp’s plans work on how much audience you want to target. I have already mentioned two things above that you can send 10,000 emails to 2000 subscribers free of cost.
Secondly, if you want to gp further beyond that and want to reach more people, then it is going to cost you money. The premium prices might not be affordable for everyone, but still, the money you put into their services is worth it at the end of the day.
There are 4 major premium plans MailChimp offers for its users. The first plan is the free one through which you can access up to 2000 people.
The remaining three pricing plans start from around 2500 subscribers and go up to 15,000 subscribers. The pricing of these plans starts from 30.9$ per month and goes up to 135$ per month.
Personally, I do not recommend jumping into the premium plans right away. I have used their service for quite a lot of time, and I remember that it took me months to purchase my first premium plan after I started using MailChimp.
The reason is that the free version is enough to give you a great boost especially if you are just starting out your brand. Once your website has enough traffic, and if you are fortunate enough, it is giving you some earnings too then you can consider jumping into the premium plans.
USER REVIEWS
MailChimp has one of the best ratings and user reviews in the market which makes it one of the best marketing tools available. There are several reasons why users have liked this service so much. These reasons include;
MailChimp is incredibly easy to use.
The User Interface is clean, simple, easy to understand and anyone can use it. Setting it up is easy and the configuration process is no hassle either. Still, if some users are encountering difficulties, the technical support team is there to assist them.
MailChimp allows you to send different email types to different kinds of audiences.
This is something that sets them apart from other email marketing tools. Furthermore, it offers two editors as well. Both of them are very responsive, have all the right features, and once again, very easy to use.
This service provides you with pin-point accurate analytics report
And also suggests you ways in which you can improve. Users definitely love this feature and end up giving five stars to their wonderful service
MailChimp is also available in multiple languages which make it accessible to more people who do not know English.
Their other languages include Portuguese, Spanish, French, and German. This not only expands their market, but users are more comfortable in using this service in their native language.
The overall rating for MailChimp’s service overall is 4 or 4.2/5 stars which are amazing and totally deserved.
Conclusion
MailChimp is a perfect service for you if you are just starting out your business online, and want to bring more people over to your website. Their service is very easy to use, and simple enough to understand.
I have used their service for years, and I would really recommend it to anyone especially beginners. I love all the features that they give out for free. This gives enormous support to new people who cannot afford high-cost plans.
Speaking of high-cost plans, yes this is one of the downsides of their service. They do charge a lot for their premium packages.
However, I would also say that it is justified because they provide very high-quality service as well. Therefore, they deserve to be paid well too. However, everyone has their own opinions on this, and I am not going to dive much into this debate.
Overall, MailChimp rules the market when it comes to email marketing services, and this article explains all the reasons why it deserves to remain at the top.