How to Get Your Real Estate Website Shared on Social Media
In this guide you will learn how to set up social media on your website to get your real estate website more shares on social media platforms like Facebook, Twitter, LinkedIn, etc.
This can result in more traffic to your website which also means more contact form leads, more phone calls, more listings, and more commissions to your real estate business.
Below we will cover these social media tips for real estate websites:
- Why use social media
- How to use each platform the right way
- Tools & schedulers to automate posting
We also break down how to integrate social media into your website. We will be covering things like…
- Adding social media share buttons to blog pages
- Adding direct social media feeds to your website
- Making links to your social media accounts easy to find
- Making sharing things one click
- Sharing website pages on your own social media accounts
- Tracking analytics
You can learn additional marketing strategies to grow your business in our Real Estate Marketing School.
Why Use Social Media?
Social media is actively used by 3.5 billion people worldwide which is an insane statistic when you consider there are 7.7 billion people. 1 in every 2 people on Planet Earth is on social media actively!
Locally, your real estate business can reach thousands and perhaps millions of people depending on which city you reside in.
This makes social media powerful in getting your brand in front of your local community to generate more phone calls, emails, and appointments that can lead to more sales.
If your real estate business is not using social media yet, you could be missing out on thousands of dollars in business.
You are also falling behind your competitors in grabbing market share in your industry by not taking your brand on to social media.
6 Ways to Integrate Social Media to Your Real Estate Website
#1: Add social media share buttons to blog pages
One of the best ways to integrate social media into your real estate website is to add social media sharing buttons to your blog pages.
It’s as simple as downloading a WordPress social media plugin like Social Warfare or Mash Share Buttons.
Once you install and activate these plugins, for example, your website will display social media icon buttons that float along the side of your page, at the top, or at the bottom.
This makes it easy for readers to share your blog page with just one click of the button.
Facebook is the leading social media platform for real estate agents so it’s worth having Facebook selected as one of the social sites you choose to add share buttons for.
In the settings tab of most WordPress social media plugins, you should be able to also add Twitter, Pinterest, LinkedIn, and other social media websites.
But they may limit how many share buttons can be displayed at once so pick the most important ones to your business.
#2: Add direct social media feeds to your website
If you’re active on social media, you should also connect your feed directly to your website. This gives your website visitors the opportunity to see your social media content while on your website.
It can lead to more followers, as well as overall branding and awareness.
But more importantly, think of it like a display page where you are showcasing your marketing skills.
Here’s how it works…
I like to set up a page called “Social Media” and add it to my real estate website’s menu navigation.
When visitors click on that link, it opens up the web page displaying links to all of the social media accounts so they can give us a follow.
Below those links, it then displays a live social media feed of our Facebook business page. This gives visitors a chance to see recent home tour videos and new listing posts that we’ve published on Facebook.
This helps show the potential client that you are active on social media. It also gets them previewing in their mind how you will be highlighting their property on your social media and your website if they become your newest listing client.
They’ll be judging your marketing skills to decide if they think you will effectively market their home or not, so make this social media page stand out and showcase your content promotion skills.
#3: Make links to your social media accounts easy to find
Some real estate themes have social media settings built into them for you to add your social links. These real estate themes will display little social media icons in your menu bar or sometimes above it in a secondary top menu bar.
Other themes may have a widget section for the sidebar or footer of your website that you can add social media links to your different accounts.
The overall takeaway is make your links and/or social media icons easy to see on your website so visitors can click on them and visit your profiles.
This can help you gain followers and build community that some day may turn into a direct message, phone call or an email lead asking to sell their home.
#4: Make sharing things one click
Another important tip when integrating social media into your real estate website is making things super simple and user friendly.
Making share buttons, links, icons a “one click” process can help your website visitors be more inclined to share your content or follow you on social media.
You can also set up your website to allow users to comment on your social media posts, photos, and videos which helps your engagement score on social media.
#5: Share website pages on your own social media accounts
In addition to bringing social media into your website, you should also bring your website out onto social media.
What this means is copying the URL link to different blog articles or lead capture pages or MLS search pages and creating a social media post around these links to attract clicks back to your website.
One of the best ways to get people on your website is sending them over from social media by giving them a website link to click on.
Try to share at least one page per day from your website onto your social media. Schedule out posts in advance to different social media accounts and rotate which articles and lead capture pages you promote.
#6: Track Analytics
When you set up your real estate website, you should connect it to Google Analytics (free) and track your daily, weekly, and monthly stats.
A key benefit is being able to track your Traffic Sources, which is a page that highlights where people came from.
This can breakdown different social media accounts so you can see which platform is sending you the most visitors.
But it also can highlight traffic sources like Google visitors, email list visitors, and other websites sending you traffic like Zillow or Realtor.com if you have your website in your profile biography.
What Type of Content to Post on Each Social Media Platform
Every social media platform caters to different audiences. For example, millennial’s are big on Snapchat and Instagram while older generations are using Facebook heavily.
Learning which types of content to post to each platform is important in your real estate marketing strategy. You should also always be experimenting to see which types of content do best in terms of overall post reach, overall post shares, and overall post clicks.
The most important metric to track of course is leads but each of the previous mentioned stats can help you figure out content that is drawing in leads to your real estate business.
Here is an example of content ideas for each social account you run in your business…
Facebook is the best platform for real estate agents to market on. Users love looking at photos of houses and video is always highly popular.
If you scroll your Facebook feed today, you’ll notice most of the content being shared by your friends are videos.
Take this to heart with your real estate marketing strategy and produce more video content. It will help increase your social media shares!
- Track post reach, shares, likes, comments, video views
- Post home tour videos, Q&A videos, market report videos
- Post photos of new listings with links to your lead capture page
- Post helpful tips articles “10 Best Ways to Declutter in the Spring”
Twitter is a live events platform that users hang out on to discuss sports games as they are going on or TV show episodes.
It’s usually busiest at night around the time popular TV shows are on as well as weekends when sports are on like Football.
You can use this to your advantage when scheduling tweets you want to send out. More on schedule tools to automate your social media posting later below!
- Post 3 to 5 tweets per day
- Share articles on your website
- Share articles you find helpful online
- Tweet questions to generate comments & engagement
Instagram is wildly popular right now with over 1 billion active monthly users (according to OmniCoreAgency). A few other stats that will blow your mind include:
- Over 500 million daily active users
- Over 500 million Instagram Story daily users
- 25+ million businesses on Instagram
- 4.2 billion likes per day on Instagram
- Over 100+ million videos and photo uploads each day
This platform is great for real estate agents because its all about videos and photos.
This makes it ideal for uploading photos and videos of your newest listing to your feed to share with followers and you can also reach new audiences with hashtags.
Instagram stories are great for linking to your website thanks to the “swipe up” feature.
You can take short 15 second video clips throughout your day with Instagram Stories to let your followers see inside the daily life of a real estate agent.
This builds your brand and gets followers more comfortable with you seeing what you do day to day in your stories.
Then when they are ready to sell or buy a home, you’ll be at the top of their mind for who they should call. Same with referrals if they hear of a friend looking for an agent to work with.
YouTube is another social media platform you should be on for your real estate business.
It also works great for integrating into your real estate website because each YouTube video can be embedded into your website pages.
This is important as it allows your website visitors to watch from your real estate website rather than taking them over to YouTube away from you.
Use your YouTube channel for uploading videos of home tours, educational videos, Q&A videos, and monthly market report update videos.
Then copy the video links and paste them into your social media posts on Facebook, Twitter, Instagram, LinkedIn to attract viewers.
I like to embed the video into a new blog post on my website and then share that blog post link to social media to drive traffic to the article, where they’ll then get to watch my video too.
Always add a call to action at the end, asking your viewer to take some sort of action or next step!
Use a Social Media Schedule Tool to Save Time!
For Pinterest, it has its own special schedule tool called Tailwind that has lots of great features for scheduling pins, re-pinning other pins, and tracking analytics to see which pins perform best.
These tools help you schedule tweets, Facebook posts, etc. in advance so you don’t have to log in to your social media accounts every hour.
It’s a great way to use your time each day more efficiently so you’re not always on social media but instead out in the field doing real estate deals while social media works on autopilot for you from these post scheduler tools!
Take Your Marketing Next Level ~ More Leads & Sales
If you want step by step lessons, worksheets, and videos on how to build your business with proven marketing strategies, then you may want to check out my eCourse – Marketing School.
It comes with everything you need to get started and teaches you not only how to start your website but also how to drive massive amounts of traffic to it and convert these website visitors into business leads / customers.
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