Video will be an important part of your online business. Today’s world is moving more and more to video to consume content and learn. Videos are more engaging to your audience, when done professionally. To create professional videos, I’ve listed several resources below under each sub-category. You will need a recording device, microphone equipment, and a video studio set up for recording your videos. Once recorded, you will need video editing software to produce the video. You can then upload it to YouTube for free or a paid video hosting platform such as Wistia if you are going to distribute the videos as paid content to people who purchase access to them.
Video Recording Devices
Professional Camera: Canon 70D – 1080px, HD video camera, amazing quality, auto-focus during video, and more. Great for filming outside and inside. Offers a large variety of lenses that you can choose from to fit your needs. Has wireless features with the Canon Connect App so you can take great photos and transfer them to your phone easily to post on social media.
Pocket Camcorder for on the Go: Canon VIXIA HF R62 – smaller camcorder that is great for when you are on the go and need to shoot footage. Has the side pop-out screen so you can see yourself filming for ease of taking a selfie video. 32 GB HDD, great zoom range without losing quality, and great battery life.
iPhone 6 or 6 Plus: The recent smart phones made by Apple have great cameras on them you can use to take photos or record video. The quality is as good I would say as most video cameras but you can argue they still lag high end professional video cameras in quality.
Tripod for Camera: tripods are important for setting up your video camera to film on it’s own or for steady shots where you don’t want the camera to move at all. I used a tripod for filming my real estate investing lessons as well as when I’m in front of the backdrop screens.
Video Camera Bundle Package: Get a video camera, memory card, case, tripod, and more as one bundle package. Search for the bundle that suits you if the one I’ve linked to isn’t for you.
Video Editing Software
Camtasia Studios: this software makes it easy to record your computer screen for filming tutorials and offers lots of video editing features to make professional and engaging videos.
ScreenFlow: a powerful screen recording and video editing software for Mac users. Record what you do on your computer and edit it into a tutorial for uploading to YouTube or selling as an eCourse.
Windows Movie Maker: Comes free with most windows based computers and laptops. Has only your basic features such as splitting film, adding music, and adding some animation effects. If you’re looking for professional editing software with lots of cool features and editing options, this won’t be your software.
Video Effects & Add Ons
Omnidazzle: for Mac users and it allows you to draw on your screen as well as other video enhancements such as tracking the location of your mouse on the screen.
SplashEO: If you want professional looking intros and outros for your videos, SplashEO is the go to resource. An intro is a professional 3-10 second clip your viewer sees prior to starting the video alerting them of your brand or logo. You see these commonly on YouTube. An outro is an exit clip the viewer sees pointing them to other videos you have, social media, or links you want them to click next. Intros and outros can also have music built into them to add effect.
Bamboo Pen & Tablet: It’s hard to write with a mouse cursor so the bamboo pen and tablet solves this problem. It puts a pen in your hand to draw on the tablet and hooks up to your laptop or computer to relay your drawing onto the computer screen.
Wista: provides professional video hosting with amazing viewer analytics, HD video delivery, and marketing tools to help understand your visitors. Use Wistia when you need to store videos somewhere until users pay to get access to them, similarly to eBook distribution shopping carts that deliver people an eBook after they purchase it.
SpeechPad: if you want to transcribe your videos, this company will do it for $1 per minute of audio. I gladly pay someone $5 to transcribe 5 minutes of video so that I don’t have to do the tedious work myself of replaying the video in slow motion writing out every word I said. Try out this company if you want to outsource and save the headaches.
Backdrop Kit: Have you seen videos where they appear to be contrasted against a white or black background? That’s the result of having a backdrop kit. You can purchase white or black or even green screen backdrop to stand in front of and then you’ll use lighting to give the effects you desire in your video.
Lighting Kit: the 3 point lighting technique is most common. You’ll have two face lights shining on you to get rid of shadows and then a back light placed behind you shining on the back of you to create that contrast effect so you don’t blend in with the background. Lighting can make you pop out in your videos, giving a cool visual effect.